Tag: PRIMARKAW14

It’s taken me a little while to write this up but I’m now back in the UK and working on Men’s footwear again! For the past few weeks I’ve been settling in and getting my teeth into a fantastic role on the Sales/Product Development side of things which involves lots of factory-chasing, design development with our in-house Designer and face-to-face customer contact.

As part of this, one of my first tasks was to attend the AW14 Press Day of one of our biggest customers, Primark. Their collection for AW14 was inspired by a magical journey around Ireland, (birthplace of the Primark chain), and called “Adventure Awaits.”

On womenswear, there was a wonderful palette of wintery, pastel hues, metallic fabrics, thick chunky soles and bold, statement jewellery. On men’s the feeling was a mixture of sport, heritage and the great outdoors ranging from formal brogue footwear, to casual desert boots and sporty, running trainers.

Here are some snaps from the event, including a few rather delicious foodie-shots! (I blame my sweet tooth…!)

 

Zoe x